From 2019-2026, I designed various parent & family orientation guides for CollegiateParent. Improving upon previous years, I applied each schools’ respective brand language to their custom publications as much as possible, matching school colors, preferred fonts, and design elements for a third-party, ad-supported product that fit cohesively with the rest of the university’s branded materials.

I worked closely with school departments to develop and apply their content, while balancing the needs of our ad stakeholders, and fitting within our print vendors’ tight page count restrictions and budget.

Publications were often dual-purpose: designed featuring print standard requirements such as bleed, meeting page signature quotas, and ensuring high-resolution imagery; while also distributed digitally, following best practices for digital accessibility, contents navigation, and external hyperlinked resources.